Peninsula announces a re-brand of the business. The company’s visual identity has been refreshed to reflect its future vision and focus. Peninsula has dropped “Petroleum” from its name to represent the company’s transition to a more sustainably focused brand. It has also updated its original blue and yellow colour scheme for a cleaner, more modern colour palette together with a logo reflective of its desire to offer simple and relevant solutions to its customers. A new ‘Peninsula blue’ also cements its clean energy vision. The revised logo introduces a visual representation of Peninsula’s new strapline ‘Energy Flowing’ with the flow image also forming a ‘P’.

Over the course of the last 25 years, Peninsula has achieved sustained growth through execution of a multi-phase strategy. For its next development phase, the company wanted to match its visual identity with its future journey. Peninsula’s evolution is built on core strategic pillars. These pillars focus on customer centricity, sustainability and technology.

After successful transition into a low-sulphur marine fuels environment in 2020, the road to ‘zero carbon emissions’ represents a new challenge for bunkering and has been a major catalyst for Peninsula’s rebrand. The group’s dynamic and professional approach will secure its leadership status in ‘green marine’. The updated visual identity better represents Peninsula’s commitment to fully supporting customers with their transition into a more complex marine fuels environment.

John A. Bassadone, CEO of Peninsula said, “Peninsula’s sector expertise and long-standing experience places us in a fantastic position to deliver optimal solutions to our customers; both today and as they plan their own journey towards ‘zero carbon’. I am personally committed to a sustainable future and will ensure that Peninsula is at the forefront of marine energy’s efforts to minimise carbon emissions. It is vital that our brand properly reflects this vision and that we utilise all tools at our disposal to deliver the quality and flexibility for which Peninsula is synonymous. At present our transition fuel of choice is LNG and we are actively expanding our supply options and infrastructure. However, the future will undoubtedly bring new solutions and Peninsula’s pledge is to keep energy flowing to our customers.”

Peninsula has also launched a new website – The site is a complete re-vamp of content and represents the company, more accurately, as a marine energy provider. The inclusion of ‘360’ is a recognition of Peninsula’s relentless pursuit of value-adding stakeholder solutions.


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